How do I use media and what do I hope to achieve?
I’m very interested to know how to promote my live performances using Facebook to increase attendance at gigs, hits on my website and connect with other musicians. A comment was made to me recently by a musician who gigs regularly around Brisbane that when a Facebook event was created, there’s no clear indication of how many people are actually going to attend. People may indicate that they are ‘interested’ in attending the event but that the number of people that are ‘interested’ doesn’t always equal the number of people in actual attendance. The question remains, how does one use social media platforms like Facebook to increase attendance at a gig, when there are an increasing amount of people spending an increasing amount of time on Facebook.
I’ve got a Facebook page, for my band, Stone Street, which I use to direct people too, and I make sure that there are plenty of photos for people to look at, events for people to attend and I got excited when we passed 100 likes; not a lot but hey, it’s still worth getting excited about. I’ve found the same thing, while people are ‘interested’ in attending an event that I’ve posted, there’s no guarantee that people will actually attend the event. Does this means that people prefer to interact with other on-line as opposed to actually leaving their computers behind and stepping outside of their homes?
A recent article in the Canberra times on Australian’s use of social media states: “it was alarming to see the rise in time people were spending online on Facebook, suggesting that addiction to social media was also on an upwards trend.” (Bank, 2016)
Sensis media is quoted in the same article as maintaining that 57% of people with a Facebook account are accessing the site almost every day with the a significant number of those people (25%) accessing the site more than five times a day. (Jones, 2016)
I wonder whether we are entering a time where it’s easier to suggest that we are social, by promoting ourselves as being socially active by suggesting to others that we are going to an event but never actually intending to do so?
I accessed the APRA website to investigate what information was available to me for the purpose of marketing my band through Facebook and found that the considered opinion of industry experts is to choose one social media platform that you naturally gravitate to and that your followers also utilise. (AMCOS, A. 2016)
What I’ve found is that most people will take a few photos and post them online so I usually tag the people in them and then everyone feels like they were a part of the experience.
In an effort to promote myself and my musical endeavours, it appears to be increasingly important to not only have a presence on various social media platforms, such as Facebook and you tube, but also understand how to tap into your market or fanbase and create a sense of community which would appear to be increasingly more difficult to do so, as we become more engrossed in virtual interactions and maintaining appearances through simply ‘clicking’, not acting upon our social impulses.
AMCOS, A. (2016). Tips of the Trade: Digital Marketing 101 | APRA AMCOS Australia. Apraamcos.com.au. Retrieved 7 October 2016, from http://apraamcos.com.au/news/2014/past-aprap-tips-of-the-trade/tips-of-the-trade-digital-marketing-101/
Back, A. (2016). Facebook dominates Australians’ use of social media: report. Canberra Times. Retrieved 7 October 2016, from http://www.canberratimes.com.au/act-news/facebook-dominates-australians-use-of-social-media-report-20160530-gp726q.html